Training

The following is a description of the social media training course:

Module A: Social Media Marketing and Sales
1. Defining your target market
2. Defining business goals
3. Which social media property will work best for your company?
4. Avoiding common pitfalls
5. Best practices for small and medium-sized companies

Module B: Social Media Sales and Service with Facebook, Twitter and LinkedIn
1. How to build your company profile on Facebook, Twitter and LinkedIn
2. Turning followers and fans into customer advocates
3. Designing a successful marketing campaign for sales and service across multiple social networking platforms
4. Time effective use of social media communications with simple push-button automation

Module C: Leveraging Social Media Communities for Your Business – Build Your Brand and Win New Customers Online
1. The most effective way to communicate online
2. Psychological and social aspects of building your brand online
3. Brand management action plans and monitoring tools – listening to the voice of your customer
4. Gathering competitive intelligence and relevant metrics
5. Crisis communication – how to quickly remedy a bad situation 6. Building customer advocates

Module D: Measuring and Managing Your Social Media Program
1. Tools for measuring and managing your social media strategy
2. 10 key metrics of social media
3. How to develop your target metrics
4. Metrics for evaluating your competitor’s performance

Location: 822 Broad Street, Beloit, WI 53511

If you have questions, please dial 608.466.7612 or email Genia at gks@geniastevens.com