Strong Personal Branding Key to Successful Career Advancement

Successfully creating, promoting, protecting and preserving a personal brand will help professionals market their unique qualities and skillset to potential employers. A strong personal brand is very similar to a consumer brand in that it helps a professional establish what makes her different from other professionals.   James D. Speros, CMO of Fidelity says, “Personal […]

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What Taylor Chapman Learned About Personal Branding

Taylor Chapman, a 27 year-old marketing practitioner in Ft. Lauderdale, FL learned a very important lesson about social media and personal branding.   What Taylor thought would be an opportunity to shame a retail store into submission actually turned into a personal branding disaster.  FreakOutNation said it best:  “A rude, obnoxious, loud, racist Florida woman videotaped […]

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