SMS Marketing – All the Cool Kids Are Doing It

Businesses of all sizes are discovering that they can effectively integrate SMS marketing into a larger marketing strategy. With the help of SMS marketing automation, brands can create, schedule, and automate smart targeting campaigns.

According to a study by Simmons National Consumer Study (NCS), 91 percent of Millennials are text messaging during a typical week. Fifty-one percent of Millennials are willing to share their mobile number, if given an incentive.

Jamie Tolentino, contributor at The Next Web, says “SMS is the most effective way to reach users, with a 90 percent read rate in minutes. When it comes to timeliness of delivery, SMS maintains the highest engagement rate in comparison to emails and over-the-top (OTT) apps.”

read more . . . Text Savvy: 6 Reasons Brands Should Start Using SMS Marketing

Share Button
Genia Stevens on EmailGenia Stevens on FacebookGenia Stevens on LinkedinGenia Stevens on Twitter
Genia Stevens
Managing Partner at Belwah Media
Genia Stevens is Owner and Managing Partner of Belwah Media and founder of the live streaming virtual conference series BizTechWomen. She is a live streaming coach and digital marketing consultant with over 16 years experience. Genia has contributed articles to Forbes, Huffington Post, Business.com, Business 2 Community, and Social Media Today. She speaks regularly about digital marketing at conferences across the country.

Genia Stevens

Genia Stevens is Owner and Managing Partner of Belwah Media and founder of the live streaming virtual conference series BizTechWomen. She is a live streaming coach and digital marketing consultant with over 16 years experience. Genia has contributed articles to Forbes, Huffington Post, Business.com, Business 2 Community, and Social Media Today. She speaks regularly about digital marketing at conferences across the country.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>