Anyone familiar with the story of David and Goliath knows David didn’t need to be big to win the battle; the creative thought he put into the battle is what did it for him. Well, that and luck.
Small business owners who lack deep pockets are forced to rely mostly on the strength of their marketing strategy and creativity.
Excellent execution of a well-planned, strategic and creative marketing campaign can yield great results.
Here are five creative and successful marketing campaigns employed by small business owners.
1. York City Pretzel Company
Meagan Feeser, Director of Marketing at Downtown Inc., shares the guerilla marketing strategy employed by York City Pretzel Company in York, PA.
York City Pretzel Company added pretzel sandwiches to their menu in their downtown café location and they wanted a creative way to announce the new menu item.