Small Business Marketing Campaigns that Worked – Check them Out

Anyone familiar with the story of David and Goliath knows David didn’t need to be big to win the battle; the creative thought he put into the battle is what did it for him. Well, that and luck.

Small business owners who lack deep pockets are forced to rely mostly on the strength of their marketing strategy and creativity.

Excellent execution of a well-planned, strategic and creative marketing campaign can yield great results.

Here are five creative and successful marketing campaigns employed by small business owners.

1. York City Pretzel Company

Meagan Feeser, Director of Marketing at Downtown Inc., shares the guerilla marketing strategy employed by York City Pretzel Company in York, PA.

York City Pretzel Company added pretzel sandwiches to their menu in their downtown café location and they wanted a creative way to announce the new menu item.

read more . . .  Learn by Example: 5 Super Successful Small Business Marketing Campaigns []

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Genia Stevens
Managing Partner at Belwah Media
Genia Stevens is a digital marketer and Forbes columnist. She is owner and managing partner of Belwah Media, an award-winning integrated digital marketing agency with offices in Madison, WI and Chicago, IL. Genia Stevens is passionate about community media, tech tools, podcasting, and everything digital.

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