Intelligent Website Analytics Tools and Data Driven Marketing Decisions

Smart businesses that are data-driven are more successful. Those businesses report 33 percent higher revenue and 12x the revenue growth of other businesses. In order for data to yield those kind of results, the right people need to have access to the data, they need to understand it and they have to know how to […]

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Will Google’s Click-to-Call Change the Organic Search Game?

Google’s click-to-call is a form of web-based communication usually implemented on websites. To initiate communication, a person visiting a website simply clicks on an object, such as a picture, button or text, to request an immediate connection via phone call, VOIP, or text.   Back in 2010, Google introduced its call extensions, which included a […]

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6 Small Businesses Share Successful Video Marketing Campaigns

In 2015, 96% of B2B marketers used video in their marketing strategy compared to 82% of B2C marketers. In May 2015, Cisco reported in its VNI Global IP Traffic Forecast that 80% of all Internet traffic will be streaming video content by 2019.   Other significant video marketing statistics worth noting are: • 81% of […]

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Strong Personal Branding Key to Successful Career Advancement

Successfully creating, promoting, protecting and preserving a personal brand will help professionals market their unique qualities and skillset to potential employers. A strong personal brand is very similar to a consumer brand in that it helps a professional establish what makes her different from other professionals.   James D. Speros, CMO of Fidelity says, “Personal […]

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17 Ecommerce Tools that Will Drive Sales and Generate Revenue

Online sales accounted for more than half of total retail sales growth in 2015, according to the U.S. Commerce Department. Ecommerce sales remained strong in 2015 and online sales totaled $341.7 billion for the year. For online retailers, accomplishing this kind of success is no easy feat.   A well designed ecommerce website will provide […]

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