Smart businesses that are data-driven are more successful. Those businesses report 33 percent higher revenue and 12x the revenue growth of other businesses.
In order for data to yield those kind of results, the right people need to have access to the data, they need to understand it and they have to know how to apply the data when making decisions.
Robert Glazer at Convince and Convert says data-driven marketing decisions might be a mistake, while Mark Flaharty, executive vice president of advertising at SundaySky, says “arguably, the most important evolution in the history of marketing is the ability to understand what data you have, what data you can get, how to organize and, ultimately, how to activate the data.”
read more . . . What Can You Learn from Intelligent Website Analytics Tools?