Guest Blogging is Dead and Other SEO Myths

Search engine optimization practitioners debate about everything. One SEO expert says guest blogging is dead, while dozens of others disagree, and claim they have evidence to prove otherwise. Another SEO person will tell you a website’s design has very little influence on its search rankings, while another professional will strongly disagree. And then there are […]

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How to Define Actionable SEO Analytics to Accomplish Organizational Goals

Digital marketers need more than just data; we need data we can use to drive business decisions.    Merely analyzing collected data isn’t enough.  Digital marketers need to first understand organizational goals, then use the data collected to move the organization closer to those goals.   Study actions, not just keywords. Digital marketers should determine what […]

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5 Tips for Using Video to Increase Search Rankings

The process of getting on the first page of Google’s search ranking may be difficult, but once your business is on there, it can make a big (and positive) difference in the success of your company. As sited by TechCrunch, Forrester Research found that traditional web pages were secondary to videos, as videos were 53 […]

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