Your Company Blog is Broken. Now What?

Brands that run a successful blog will have a community of readers who are engaged with their content. Having dedicated readers can increase traffic, generates leads, boost SEO rankings, generate revenue and even assist in brand management. The Bleacher Report is a good example of how a blog can evolve into a brand. The Bleacher Report […]

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Blogger Outreach: 5 Tips for a Successful Partnership

Years ago, marketers thought of bloggers as nothing more than teenage girls writing about the trials and tribulations of high school.  Very few brands saw bloggers as effective marketing partners who could help deliver a brand’s message to millions of engaged consumers.   Today, blogging has become one of the most important and effective public relations […]

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5 Tips For Using Blogs In Your Social Media Campaign

Blogs are frequently used as a go-to way of getting advice, learning something new, or simply browsing for products. Businesses that develop and implement an effective blog marketing campaign can effectively use blogs as part of their social media marketing strategy.  Here are just a few tips to help you develop your blogging strategy: 1. […]

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