How to Define Actionable SEO Analytics to Accomplish Organizational Goals

Digital marketers need more than just data; we need data we can use to drive business decisions.    Merely analyzing collected data isn’t enough.  Digital marketers need to first understand organizational goals, then use the data collected to move the organization closer to those goals.   Study actions, not just keywords. Digital marketers should determine what Read More …

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13 Useful Tips for Integrating Email Marketing and Social Media

Besides the obvious stuff, like adding social media icons in the header and footer of your email template, testing subject lines and tracking your success, there’s a lot more that digital marketers can do to increase their email marketing campaign’s likelihood of success.   Before you craft your next email marketing piece, take some time Read More …

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