Email Marketing And Social Media Marketing Should Be BFFs In 2014

According to research performed by ExactTarget, approximately 95% of us check our email on a daily basis and 77% of us prefer to receive marketing and sales related messages via email.  Those are the kind of statistics that make marketers stand at attention. Even though email has competition from social networks, if you regularly receive Read More …

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Blogger Outreach: 5 Tips for a Successful Partnership

Years ago, marketers thought of bloggers as nothing more than teenage girls writing about the trials and tribulations of high school.  Very few brands saw bloggers as effective marketing partners who could help deliver a brand’s message to millions of engaged consumers.   Today, blogging has become one of the most important and effective public relations Read More …

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Content Marketing Tools and Tips for 2014

Are you struggling with developing your 2014 content marketing strategy?  Are you re-evaluating your 2013 content marketing plan and wondering where you can make improvements?  Designing and implementing an effective content strategy will help marketers get more from their content marketing efforts.   Marketers will successfully expand their read and broadcast their brand’s content through numerous Read More …

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