How B2C Brands Can Improve Engagement on Facebook

If you’re feeling frustrated with the amount of engagement you see on your Facebook updates, you’re probably trying every trick in the book to increase your likes, comments and shares.   You’re starting to feel like your social media efforts have been a complete waste of time and you’ve come close to giving up on Facebook Read More …

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How to Optimize Facebook Promoted Posts

Launched in June 2012, Facebook promoted posts (also called boosted posts)  are available to every fan page that has at least 30 likes.   Promoted page posts are displayed as sponsored stories in a fan’s News Feed.  These promoted page posts appear on both the desktop and mobile version of Facebook.   If a fan likes, shares, Read More …

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