How to Engage Baby Boomers Using Social Media (Part 4)

Baby boomers are generally ignored when it comes to social media marketing, but statistics show this generation is a promising demographic that requires its own unique marketing strategy.  There are over 77 million baby boomers in the United States. Contrary to the misconception that baby boomers haven’t really adapted to the digital age, around 74% Read More …

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3 Content Curation Tools Every Marketer Should Have

Businesses continuously struggle with how to deliver rich, high quality and unique content on their websites and social media networks. This is extremely difficult as businesses are hard-pressed to ensure that their content is always up to date and relevant. As such, marketers are now relying on curated content that they deem to be relevant Read More …

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How to Engage Lesbian, Gay, Bisexual and Transgender Consumers Using Social Media (Part 3)

Social media is not only used for marketing purposes by large corporations and small businesses, but individuals use social media to socialize and express themselves. Brands that create a one-size-fits-all social media strategy miss out on opportunities to engage consumers on a personal level.  When developing a social media strategy, brands need to consider gender, Read More …

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How to Engage African American Consumers Using Social Media (Part 2)

According to Huffington Post blogger, Biana Bosker, 50% of African Americans use Twitter as compared to white Americans. And with the purchasing power of African Americans reaching over $1.1 trillion in 2015, it is only understandable that companies like Atlas, Honda, State Farm and Ford along with many others have launched marketing strategies particularly targeted Read More …

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How to Excite, Not Alienate, Female Consumers Using Social Media (Part 1)

“What do women want?” is an age-old question.  Experts have written entire books and analytical papers on it.  You may not be able to decipher the codes to a woman’s mind, but as a marketer, you can easily observe their purchasing habits to create your own marketing strategy aimed at them. Narrowing down your strategy Read More …

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