Choosing the wrong web developer can cost small business owners valuable time and money. In their eagerness to launch a great website, small business owners might quickly choose a large development agency simply because it is well known. This move can not only be extremely costly, but can result in the business getting lost in […]
Anyone familiar with the story of David and Goliath knows David didn’t need to be big to win the battle; the creative thought he put into the battle is what did it for him. Well, that and luck. Small business owners who lack deep pockets are forced to rely mostly on the strength of their […]
Brands that run a successful blog will have a community of readers who are engaged with their content. Having dedicated readers can increase traffic, generates leads, boost SEO rankings, generate revenue and even assist in brand management. The Bleacher Report is a good example of how a blog can evolve into a brand. The Bleacher Report […]
Search engine optimization practitioners debate about everything. One SEO expert says guest blogging is dead, while dozens of others disagree, and claim they have evidence to prove otherwise. Another SEO person will tell you a website’s design has very little influence on its search rankings, while another professional will strongly disagree. And then there are […]
Businesses of all sizes are discovering that they can effectively integrate SMS marketing into a larger marketing strategy. With the help of SMS marketing automation, brands can create, schedule, and automate smart targeting campaigns. According to a study by Simmons National Consumer Study (NCS), 91 percent of Millennials are text messaging during a typical week. […]